Intel had launched a new social media a campaign called “The Beauty Inside”.
It is a story about Alex, a guy who wakes up everyday in a different body. His appearance from the outside changes while inside he remains the same. All that changes when he meets Leah, who falls for one of his reincarnations.
The trailer protrays an interesting concept and laces it with a touching heart-felt story.
Intel applies to the emotional aspect of branding, and they have it right.
In today’s competitive market, if we fail to appeal to our consumer’s emotions and feelings; we simply FAIL! Because prompting anything else is just prompting the category and not the brand.
In the end what matters is what’s inside. Intel’s marketing campaign for the 1990s “intel inside” is perfectly blended in.