THINGternal Value

Direct marketing, relationship marketing, guerrilla marketing, viral marketing, positioning, attribute, benefit… No matter what marketing method or strategy you use, if you fail to connect the dots, its all in VAIN.

There has been a strong shift towards appealing to sentiments to market features and benefits. And IKEA has done it beautifully.

In my option, IKEA has always been an innovative brand, and their marketing is no different (I’m not biased; just because in university I slept, ate, cooked and studied on, all their products).  The “THINGTERNAL Values” campaign (Thing + Eternal) did an excellent job. And is a perfect example of connecting the dots.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s