What is Native Advertising?

Today I came across this video about native ads. Here are some fun facts I thought was very interesting.

  • 70% of individuals want to learn about products through content rather than through traditional advertising.
  • Purchase intent is 53% higher with native ads.
  • 57% of publishers have a dedicated editorial team to create content readers will care about, leaving publishers in full control, not brands, which ultimately benefits readers.
Huffinton Post Business

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